At the Global Connected Packaging Summit 2023, discussions focused on leveraging packaging technology to ensure product authentication and combat counterfeiting. As the packaging industry embraces digitalization, the rise of counterfeiting presents a significant challenge. Counterfeit products not only harm operations and brand reputation but also pose real dangers to consumers, particularly in the case of fake automobile parts and medicines. To address this issue, smart packaging solutions are being introduced into supply chains, allowing brands to mitigate losses caused by counterfeiting. Karan Rai, the Chief Product and Technology Officer of Ennoventure, shared insights at the summit on how smart packaging can be utilized for product authentication and as a powerful tool in the fight against counterfeiting.