Elon Musk, the influential entrepreneur and owner of Twitter, has unveiled a new logo for the social media platform, marking a significant rebranding effort. The logo features a minimalist art deco-style letter “X,” and Musk indicated that the design might undergo further refinements. The CEO of Twitter, Linda Yaccarino, confirmed the choice of the logo, expressing excitement with the tweet, “X is here! Let’s do this.” Musk had previously sought design ideas from his massive following, eventually selecting the “X” logo, which he had teased through a video pinned at the top of his Twitter feed.

The letter “X” holds special significance for Musk, who has long referred to it as the symbol for his envisioned “everything app.” He has been passionate about creating an app that can encompass multiple functionalities, similar to China’s WeChat. Musk acquired Twitter in 2021 and integrated it into X Corp, a subsidiary of X Holdings Corp. Additionally, he recently announced the formation of xAI, a new artificial intelligence company. While the chosen logo originates from unicode, a standard character encoding system used online, some have raised questions about its uniqueness and potential copyright or trademark protection. Yaccarino hinted at the direction of “X,” emphasizing its AI-powered nature and focus on audio, video, messaging, and payments/banking. With the new logo already appearing on the desktop version of Twitter and the platform’s official account rebranded, the stage is set for Twitter’s transformation under Musk’s vision.